Jul 29, 2023 | Articles, Cultural Heritage, Featured, Live, Museums, Storytelling, The Experience Economist
Go to all blog posts The Past Reimagined Making cultural heritage relevant and popular to new generations When we explore our past, it is not because we want to go back to what our ancestors were but because we search for our connection to the stories, the songs, the...
Jul 25, 2022 | Experience Design, Featured, The Experience Economist
Go to all blog posts How character development can elevate your guest experiences Great character development creates more opportunities for storytelling in projects across different industries. Any story needs characters, and in good stories, they are well-thought...
Jun 27, 2022 | Brand storytelling, Featured, The Experience Economist
Go to all blog posts There is no such thing as a singular brand story Learn what a brand story is and how multiple narratives form and evolve as part of a storyverse Most probably, you have heard before that a brand is like a person. It has traits that we might like...
Mar 28, 2022 | Digital Innovation, Experience Design, Featured, The Experience Economist
Go to all blog posts The Power of Mobile Storytelling As we are approaching the spring and summer season for tourism and leisure, we gathered a few insights into mobile-based experience design focusing on storytelling. These guidelines are drawn from some of our...
Feb 1, 2022 | The Experience Economist
Go to all blog posts Predictions for 2022 in the Leisure Industry In this article, we underline some of our predictions for 2022 for the attractions industry, but not only. The year 2022 seems to be a good opportunity to summarise and implement the lessons learned in...
Dec 21, 2021 | The Experience Economist
Go to all blog posts Establishing a creative strategy How often do you jump to the creative stage of a project, skipping strategy, planning, and even research? We all can be honest and say that we did it at least once. Undoubtedly, creative processes allow us to be...
